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<p class="MsoNormal"><span style="color:#1F497D">Dear All<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">FYI.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">Catherine <o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif";mso-fareast-language:EN-GB">From:</span></b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif";mso-fareast-language:EN-GB"> Debbie
Stack <br>
<b>Sent:</b> 05 May 2016 12:20<br>
<b>To:</b> Eileen Paterson; Roslyn Nimmo; Catherine Cheshire; Kirsty McLaren; Mary McAuley; Aileen Alexander; Maureen Leonard; Caroline Rashid; Lisa Lyons; Caroline McGuire; Lynn Gilmour; Marie Gray; Carol Georges; Fiona Drummond; Janet Sams; Gemma Deigman;
Diane Inglis; Lorna Carlaw; Moira Quinn; Deborah Campbell; Alison Kerr; Christina MacLean<br>
<b>Subject:</b> Promotion of Business Model Value Proposition Workshop<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black">Dear All,<o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black"><o:p> </o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black">Please can you circulate information on the workshop below around your respective departments via newsletter/email?<o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black"><o:p> </o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black">Many thanks in advance,<o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black"><o:p> </o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black">Debbie
<o:p></o:p></span></p>
<p><b><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black"><o:p> </o:p></span></b></p>
<p><b><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black">Business Model Value Proposition Design Workshop<o:p></o:p></span></b></p>
<p><b><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black">Wednesday 6<sup>th</sup> June, SIPBS Hamnett Wing rooms 113/114<o:p></o:p></span></b></p>
<p><b><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black">Contact
<a href="mailto:debbie.stack@strath.ac.uk">debbie.stack@strath.ac.uk</a> to register<o:p></o:p></span></b></p>
<p><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black"><o:p> </o:p></span></p>
<p><b><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black">Who Is It for? </span></b><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black"><o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:#17375E">All individuals with business ideas, spin-outs, start-ups, scale-ups or, existing companies looking to launch new technology solutions and/or existing companies who haven’t
discovered a scalable, repeatable, profitable business model. <o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:#17375E"><o:p> </o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:#17375E">Too many spin-outs and start-ups fail because they rush to launch a technology solution without fully understanding the opportunity and the challenges they face. Simply,
assuming you understand your customer and how to meet their needs and focussing on the execution of the launch and promotion of a business will often lead to failure.<o:p></o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:#17375E"><o:p> </o:p></span></p>
<p><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:#17375E">We take a forensic approach to highlighting and defining assumptions buried within the plan and use an iterative process of ‘define hypothesis’; ‘design experiment’; ‘test’
and ‘learn’ to gain the evidence which Founders need to arrive at a clear fit between customer, problem and solution and secondly design a business model that is fit for purpose.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:#17375E"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:#17375E">Kind regards,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:#17375E"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:#17375E">Debbie<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif""><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";mso-fareast-language:EN-GB">Debbie Stack<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB">Business Development Manager<o:p></o:p></span></b></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB">Knowledge Exchange Hub<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB">Strathclyde Institute of Pharmacy and Biomedical Sciences<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB">161 Cathedral Street<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB">Glasgow<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB">G4 0RE<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB">Tel: 0141 548 4759<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB">Web:
<a href="http://www.strath.ac.uk/ke-hub/">www.strath.ac.uk/ke-hub/</a><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB"> <a href="http://www.strath.ac.uk/sipbs">www.strath.ac.uk/sipbs</a><o:p></o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB">The University of Strathclyde is a charitable body, registered in Scotland, number SC015263<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Palatino Linotype","serif";color:black;mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-fareast-language:EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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