[Physstaff] FW: Promotion of Business Model Value Proposition Workshop

[Catherine Cheshire]

Dear All

FYI.

Catherine

From: Debbie Stack
Sent: 05 May 2016 12:20
To: Eileen Paterson; Roslyn Nimmo; Catherine Cheshire; Kirsty McLaren; Mary McAuley; Aileen Alexander; Maureen Leonard; Caroline Rashid; Lisa Lyons; Caroline McGuire; Lynn Gilmour; Marie Gray; Carol Georges; Fiona Drummond; Janet Sams; Gemma Deigman; Diane Inglis; Lorna Carlaw; Moira Quinn; Deborah Campbell; Alison Kerr; Christina MacLean
Subject: Promotion of Business Model Value Proposition Workshop


Dear All,



Please can you circulate information on the workshop below around your respective departments via newsletter/email?



Many thanks in advance,



Debbie



Business Model Value Proposition Design Workshop

Wednesday 6th June, SIPBS Hamnett Wing rooms 113/114

Contact debbie.stack at strath.ac.uk<mailto:debbie.stack at strath.ac.uk> to register



Who Is It for?

All individuals with business ideas, spin-outs, start-ups, scale-ups or, existing companies looking to launch new technology solutions and/or existing companies who haven't discovered a scalable, repeatable, profitable business model.



Too many spin-outs and start-ups fail because they rush to launch a technology solution without fully understanding the opportunity and the challenges they face. Simply, assuming you understand your customer and how to meet their needs and focussing on the execution of the launch and promotion of a business will often lead to failure.



We take a forensic approach to highlighting and defining assumptions buried within the plan and use an iterative process of 'define hypothesis'; 'design experiment'; 'test' and 'learn' to gain the evidence which Founders need to arrive at a clear fit between customer, problem and solution and secondly design a business model that is fit for purpose.

Kind regards,

Debbie

Debbie Stack
Business Development Manager
Knowledge Exchange Hub
Strathclyde Institute of Pharmacy and Biomedical Sciences
161 Cathedral Street
Glasgow
G4 0RE

Tel: 0141 548 4759

Web: www.strath.ac.uk/ke-hub/<http://www.strath.ac.uk/ke-hub/>
           www.strath.ac.uk/sipbs<http://www.strath.ac.uk/sipbs>

The University of Strathclyde is a charitable body, registered in Scotland, number SC015263


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